Digital Specialist & Marketing Consultant
Freelance Digital Marketing and Paid Media Consultant.
Whether you need sharper paid media performance, strategic clarity at the senior level, or someone to step in and lead when your team has a gap - I bring over a decade of hands-on digital marketing expertise to the table. I've worked with international humanitarian organisations, UK health charities, and commercial wellness brands, running campaigns that raise millions and move people to act. I combine the analytical rigour of a performance marketer with the strategic thinking of a senior leader — so whether we're building a media plan from scratch, auditing what you've already got, or shaping your long-term marketing direction, you're getting someone who's done it, at every level.
Contact: info@danihughes.co.uk
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Paid Media Delivery
You bring the brief — I build the plan. That means a full channel mix, spend forecasts, and projected results across impressions, clicks, and conversions, CPA & ROAS. Coverage spans digital and offline, so nothing gets left behind.
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Audits
I lift the lid on what's really going on — benchmarking against sector figures, identifying what's working, and building a clear, prioritised roadmap for what to improve. Part health check, part strategic confidence boost.
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Interim Support
Got a gap in your team — a digital marketing manager, head of marketing, or specialist role? I step in to guide and support while you find the right permanent hire, keeping momentum going in the meantime. Previous roles included: Head of Marketing Delivery (RNIB) Digital Marketing Manager (PCUK & Breast Cancer Now).
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Consultant
Working directly with senior leaders in marketing and fundraising to cut through the noise and focus on what matters. Grounded in planning and performance, I help you understand where you are, define where you want to be, and shape a clear path to get there. Specifically helped the RNIB and British Red Cross embed Agile across the organisation.
