You bring the brief — I build the plan. That means a full channel mix, spend forecasts, and projected results across impressions, clicks, and conversions, CPA & ROAS. Coverage spans digital and offline, so nothing gets left behind.

I lift the lid on what's really going on — benchmarking against sector figures, identifying what's working, and building a clear, prioritised roadmap for what to improve. Part health check, part strategic confidence boost.

Got a gap in your team — a digital marketing manager, head of marketing, or specialist role? I step in to guide and support while you find the right permanent hire, keeping momentum going in the meantime. Previous roles included: Head of Marketing Delivery (RNIB) Digital Marketing Manager (PCUK & Breast Cancer Now).

Working directly with senior leaders in marketing and fundraising to cut through the noise and focus on what matters. Grounded in planning and performance, I help you understand where you are, define where you want to be, and shape a clear path to get there. Specifically helped the RNIB and British Red Cross embed Agile across the organisation.